BACKSTORY
Gerardo Marron never fit easily into the traditional system of education. School felt less like a place of growth and more like a constant struggle to stay afloat. No matter how much effort he put in, good grades always seemed out of reach, and the classroom walls often felt more confining than inspiring. While teachers saw a distracted student, what Gerardo carried was a deeper hunger—a pull toward color, ideas, and forms of creation that could never be contained by a textbook or worksheet.
By the age of eleven, Gerardo had discovered a classroom of his own making: a camera, a computer, and the boundless stage of the internet. He began creating and uploading videos—simple edits, self-designed logos, fragments of visions that, to him, felt alive with possibility. To his peers, however, they became little more than a reason to laugh. The clips rarely reached a hundred views, most of them from classmates who found amusement in his efforts. What they dismissed as entertainment was, for him, a lifeline. Each upload was an act of defiance, a way of proving to himself that the urge to create was too insistent to be ignored.
The mockery left its mark. There were nights when Gerardo questioned why he continued, why he poured so much of himself into something no one seemed to understand. Yet he could not stop. Somewhere deep within, he sensed a truth he would only later come to name: visionaries are seldom recognized at the beginning. If no one else would offer him a stage, he would find a way to build his own
I’m a designer, photographer, and creative director, based in Chicago. My work lives at the intersection of minimalism, nostalgia, and emotion—where less tells more, and every detail has weight. I’m drawn to simplicity not as an aesthetic trend, but as a language. I strip visuals down to their most intentional form, allowing space, light, and feeling to take the lead. My photo editing style leans into the surreal—dreamlike, atmospheric, and quietly cinematic. I want my images to feel like memories you’ve lived, even if you haven’t.
Nostalgia runs deep in my process. I pull inspiration from 1970s brand campaigns, architecture, and the quiet confidence of vintage design. There’s something raw and honest in the visual language of the past—something I aim to bring forward with a modern voice. Vintage isn’t just a reference point for me; it’s a core part of how I see the world creatively. I chase texture, tone, and time.
Creative direction, photography, and design aren’t separate practices for me—they’re one fluid approach. I build visuals from the ground up, crafting work that feels considered, emotional, and timeless.
When I’m not creating, you’ll probably find me with a coffee in hand, staring out at a sunset or wandering the city at night. It’s in those quiet, in-between moments—when the world slows down and the light shifts—that ideas start to unfold. That space gives me room to think, to feel, to imagine. It’s where the work really begins. Sewing and fashion design are also part of my creative rhythm—hands-on, tactile outlets that let me shape form, fabric, and texture with the same attention I bring to visual storytelling. For me, everything is connected.
