The Classik Tee Campaign was born not from some planned idea, but from life itself. The imagery shot there at night beside a truck that is vintage reflects just how people ambitiously pursue rawness and quietly build something up from the ground. Imagination mixed with foresight redesigned the area changing one yard to a fantastic scene.
This campaign captures the spirit in work. Demigon dedicates itself to the work for fueling that can happen at almost any moment. At that very instant in time, my partner was already wearing that Classik Tee. Confidence and ease can define the Classik Tee and my partner represented each of them. We documented fashion also a real moment when they made the dream because Demigon was vital to people’s lives.
Confidence in transition with the power of presence, as well as belief that luxury can exist even in the most unexpected places: these the images reveal more than clothing. The Classik Tee becomes ambition's uniform inside a boardroom, a backyard, or beneath a vintage truck’s headlights.